Frequently Asked Questions

The Sustainable Advertising Partnership is a voluntary advertising industry working group inspired by responsible brand leaders who see value in identifying, quantifying, offsetting and ultimately reducing the climate change and sustainability impacts of their advertising media production, distribution and supply chain practices.

The Sustainable Advertising Partnership mission is to advocate and communicate a constructive vision for the transformation of print media advertising and to support the development and widespread use of innovative, effective and eco-efficient materials, resources and systems that promote economic and environmental health in and through advertising related supply chain collaboration.

The Sustainable Advertising Partnership will fulfill its mission through outreach, research, supply chain collaboration, cross-industry dialogue, stakeholder engagement, education, lifecycle analysis, benchmarking, training, design for sustainability and market-based initiatives.

The Institute for Sustainable Communication ("ISC") is a New York nonprofit corporation that is tax exempt under Section 501(c)(3) of the Internal Revenue Code. Our mission is to raise awareness and build capacity for the sustainable use of print and other communication media.

ISC was founded in 2003 and is dedicated to developing leaders who can implement proven, practical and measurable policies at a corporation's operational level by developing and employing best practices for sustainable enterprise communication. Our particular expertise and focus is on enterprise advertising, publishing, printing and related business processes. The ISC staff, advisors and fellows bring decades of experience and acknowledged subject matter expertise to this mission.

Please visit http://www.sustaincom.org to learn more about ISC.

Advertising is the persuasive communication of information about products, services or ideas typically paid for by identified sponsors through magazines, newspapers, free-standing inserts, billboards, point-of-purchase display, catalogs, directories and other media.

• is beneficial, safe & healthy for individuals and communities
• meets market criteria for performance and cost;
• maximizes the use of renewable or recycled source materials;
• is manufactured using clean production technologies and best practices;
• strives for the total elimination of product and non-product waste;
• is made from materials healthy in all probable end-of-life scenarios;
• is physically designed to optimize materials and energy;
• is effectively recovered and used in closed-loop life cycles; is sourced, manufactured, transported and recycled using renewable energy and clean production technologies;
• meets the needs of the present generation without limiting the ability of future generations to do the same.

Membership is open to any for-profit company, nonprofit organization or government agency that complies with the following:

• demonstrates a substantial interest in the advertising industry and is directly involved in the purchasing, creation, publication, printing, broadcasting, distribution or recovery of paid media;
• completes a membership application, including a statement of interest;
• acknowledges the principles embodied in the vision, mission and principles of the Sustainable Advertising Partnership and agrees in writing to act in conformance with and publicly support them;
• is approved for membership by ISC, with advice from the Executive Committee, based upon the foregoing compliance requirements.

The Sustainable Advertising Partnership recognizes that nonprofit business leagues and associations are representatives of advertising, publishing, printing and supplier interests; and that they represent important resources to industry and to consumers, but ISC is not accepting applications from these organizations at this time. Sustainable Advertising Partnership invites these organizations to attend open meetings and encourages opportunities for open exchanges.

Please contact Oya Demirli, Executive Director of ISC for a more detailed membership prospectus.